marketing

Social Commerce Platform Flip Raises $144 Million, Adds AI Advertising Engine
Social Commerce Platform Flip Raises $144 Million, Adds AI Advertising Engine
April 02, 2024  |  Social Commerce

Social commerce platform Flip has raised $144 million in a Series C funding round. The firm will also relaunch its marketing platform for brands to incorporate AXON...

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Walgreens Taps Personalized Marketing to Reach Deal-Seeking Consumers
Walgreens Taps Personalized Marketing to Reach Deal-Seeking Consumers
March 28, 2024  |  Earnings

As economic pressures weigh on shoppers’ minds, Walgreens is leveraging its targeting capabilities to keep them engaged. On a call with analysts Thursday (March 28)...

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As B2B Operations Digitize, Marketing Does Too: Enter the B2B Influencer 
As B2B Operations Digitize, Marketing Does Too: Enter the B2B Influencer 
March 25, 2024  |  B2B Payments

The consumerization of the B2B landscape has at its heart a central insight: people are people. Increasingly, they want the whole of their lives to...

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The Power of Precision: Driving Revenue From B2B Customer Data
The Power of Precision: Driving Revenue From B2B Customer Data
March 20, 2024  |  B2B Payments

The B2B landscape is a complex and multifaceted, but above all, it is incredibly valuable. There are trillions of dollars in play — representing a...

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Subscription Merchants Alienate Their Best Customers With Excessive Marketing
Subscription Merchants Alienate Their Best Customers With Excessive Marketing
March 15, 2024  |  Subscriptions

To maintain the loyalty of retail subscriptions’ best customers, PYMNTS Intelligence findings show, it is essential to maintain a light touch. By the Numbers The...

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Google’s New Bulk Email Guidelines Incentivize Better Digital B2B Strategies 
Google’s New Bulk Email Guidelines Incentivize Better Digital B2B Strategies 
March 15, 2024  |  Retail

The digitization of the B2B space, from payments to marketplaces, is well-trodden ground by now. But that doesn’t mean that the increasingly online modus operandi for...

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From Crypto Perfume to Weightlifting, Brands Try to Win Over Women
From Crypto Perfume to Weightlifting, Brands Try to Win Over Women
March 09, 2024  |  Retail

This Women’s History Month, brands want to take the occasion to capture female shoppers’ spending, but some of their methods may be more effective —...

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PayPal Names Cash App, Afterpay Veteran Geoff Seeley Marketing Head
PayPal Names Cash App, Afterpay Veteran Geoff Seeley Marketing Head
February 26, 2024  |  Personnel

PayPal has named former Cash App and Afterpay marketing leader Geoff Seeley as its new chief marketing officer. Seeley will lead the global marketing team...

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Revere Introduces Tool to Help Marketers Optimize Generative AI
Revere Introduces Tool to Help Marketers Optimize Generative AI
January 26, 2024  |  Artificial Intelligence

Generative AI Solutions has launched Revere, a new company dedicated to helping marketers shape perceptions of brands in a landscape that’s being redefined by generative artificial intelligence...

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