Social commerce platform Flip has raised $144 million in a Series C funding round. The firm will also relaunch its marketing platform for brands to incorporate AXON...
As economic pressures weigh on shoppers’ minds, Walgreens is leveraging its targeting capabilities to keep them engaged. On a call with analysts Thursday (March 28)...
The consumerization of the B2B landscape has at its heart a central insight: people are people. Increasingly, they want the whole of their lives to...
The B2B landscape is a complex and multifaceted, but above all, it is incredibly valuable. There are trillions of dollars in play — representing a...
To maintain the loyalty of retail subscriptions’ best customers, PYMNTS Intelligence findings show, it is essential to maintain a light touch. By the Numbers The...
The digitization of the B2B space, from payments to marketplaces, is well-trodden ground by now. But that doesn’t mean that the increasingly online modus operandi for...
This Women’s History Month, brands want to take the occasion to capture female shoppers’ spending, but some of their methods may be more effective —...
PayPal has named former Cash App and Afterpay marketing leader Geoff Seeley as its new chief marketing officer. Seeley will lead the global marketing team...
Generative AI Solutions has launched Revere, a new company dedicated to helping marketers shape perceptions of brands in a landscape that’s being redefined by generative artificial intelligence...