Matthew Friend

Nike Reports Continued Channel Shift From D2C to Wholesale
Nike Reports Continued Channel Shift From D2C to Wholesale
June 27, 2024  |  Retail

Nike continued its shift from direct-to-consumer (D2C) to wholesale channels over the past three months. During the quarter ended May 31, the footwear, apparel and...

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Nike Continues to Distance Brand From D2C Push
Nike Continues to Distance Brand From D2C Push
March 21, 2024  |  Earnings

Nike may have beaten the street with its fiscal year Q3 earnings, but it’s hardly taking a victory lap. Acknowledging that this was a “difficult...

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Why Nike Says It’s Expanding Its $9 Billion Women’s Business
Why Nike Says It’s Expanding Its $9 Billion Women’s Business
December 22, 2023  |  Earnings

Nike has taken its game to the next level in the women’s market, boasting a reported business of around $9 billion — excluding Jordan and...

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Will Nike Refurbished Be a Swoosh for Sneaker Resale?  
Will Nike Refurbished Be a Swoosh for Sneaker Resale?  
October 09, 2023  |  Retail

Despite consumers feeling the pinch on discretionary spending, Nike is witnessing robust direct-to-consumer (D2C) sales. In response, Nike has introduced Nike Refurbished, an online platform...

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Nike Promises ‘Decisive Action’ on Inventory, More Investment in D2C
Nike Promises ‘Decisive Action’ on Inventory, More Investment in D2C
September 30, 2022  |  Retail

“We face a new degree of complexity,” Nike CFO Matthew Friend told analysts Thursday, in the wake of the athletic shoe, apparel and equipment maker’s...

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