Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

How Addicted To The Internet Are Consumers Really?
How Addicted To The Internet Are Consumers Really?
February 22, 2016  |  Consumer Insights

Ever since the first cat GIF was forwarded on some university intranet, somebody has been complaining that kids are spending too much time on the...

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Why Millennials Matter To Omni
Why Millennials Matter To Omni
February 19, 2016  |  Omnicommerce

Millennials, millennials, millennials. While some may be sick of discussing the influence of this tech-savvy generation of consumers, omnichannel merchants just don’t have that luxury....

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Making The Case For A Millennial Investment
Making The Case For A Millennial Investment
February 18, 2016  |  Digital Banking

With millennials estimated to account for 50 percent of global consumption by next year, financial institutions need to better recognize them as valuable investments, rather...

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Are Banks Keeping Up With The Millennials?
Are Banks Keeping Up With The Millennials?
February 17, 2016  |  Digital Banking

With millennials estimated to account for 50 percent of global consumption by next year, financial institutions need to better recognize them as valuable investments, rather...

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