Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Good News for Starbucks: 56% of Millennials Want Digital Menus

Good News for Starbucks: 56% of Millennials Want Digital Menus
Good News for Starbucks: 56% of Millennials Want Digital Menus
July 25, 2023  |  ResTech

The generations are split when it comes to automation, virtual kitchens and other digital restaurant technology. Get the Full Story Complete the form to unlock...

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Why the Fed Underestimates the Pressures of the Paycheck-to-Paycheck Economy
Why the Fed Underestimates the Pressures of the Paycheck-to-Paycheck Economy
July 25, 2023  |  Consumer Finance

Amber Carroll, senior vice president of membership and lifecycle strategy at LendingClub, told PYMNTS that the Federal Reserve’s long-quoted stat on financial well-being could use...

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Amex: Card Spending by Gen Z and Millennials Surges 21%
Amex: Card Spending by Gen Z and Millennials Surges 21%
July 21, 2023  |  Earnings

Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

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Data and Better Loan Terms Help Credit Unions Win Millennial Business
Data and Better Loan Terms Help Credit Unions Win Millennial Business
July 17, 2023  |  Credit Unions

As inflation remains stubbornly in place and credit gets ever more expensive, credit unions may have a secret weapon. Get the Full Story Complete the...

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Storing Payments Credentials Online Bothers Millennials More Than Gen X Shoppers
Storing Payments Credentials Online Bothers Millennials More Than Gen X Shoppers
July 14, 2023  |  Digital Payments

As consumers look to stored credentials to make their payment experiences easier, the majority are actually finding the capability comes with its own pain points....

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60% of Millennials Are Interested in BNPL Plans From Their Banks
60% of Millennials Are Interested in BNPL Plans From Their Banks
July 13, 2023  |  BNPL

Buy now, pay later (BNPL) plans seem to be everywhere, but the greenfield opportunity remains relatively untapped. Get the Full Story Complete the form to...

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Millennials Increase eGrocery Adoption While Gen Z Pulls Back 
Millennials Increase eGrocery Adoption While Gen Z Pulls Back 
July 12, 2023  |  eCommerce

Consumers overall may be increasing their digital engagement with grocers, but Gen Z is bucking the trend, pulling back. Get the Full Story Complete the...

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The Great Remote Workforce Divide Gets Wider
The Great Remote Workforce Divide Gets Wider
July 11, 2023  |  Consumer Insights

This next installment of PYMNTS’ mini-series on consumer behaviors popularized during the pandemic demonstrates that workers may be in no rush to return to the...

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