Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Millennials Desire To Consolidate Connected Devices Greatest Among Consumer Groups, Study Finds

Millennials Desire To Consolidate Connected Devices Greatest Among Consumer Groups, Study Finds
Millennials Desire To Consolidate Connected Devices Greatest Among Consumer Groups, Study Finds
October 10, 2022  |  Connected Economy

Connected devices have enabled consumers to centralize all manner of daily tasks, making it easy to buy groceries, monitor bank transactions, track health data and...

READ MORE >
Three-Quarters of Millennials Purchase Groceries Online
Three-Quarters of Millennials Purchase Groceries Online
October 10, 2022  |  eCommerce

Online grocers looking to drive adoption would be best served to focus on the needs and preferences of millennials, given that these consumers are the...

READ MORE >
High-Earning Millennials Most Likely to Use Crypto for Payments
High-Earning Millennials Most Likely to Use Crypto for Payments
September 25, 2022  |  Cryptocurrency

Nearly one-third of consumers say they want to use cryptocurrency to make payments in the coming years, with higher earners and those who have difficulty...

READ MORE >
Online Car Shoppers Say Buying Experience 3x More Important Than Price
Online Car Shoppers Say Buying Experience 3x More Important Than Price
September 20, 2022  |  Retail

“What price will put you nice folks into a used car today?” The cartoonish used car pitches of yesteryear vanished with the pandemic used car...

READ MORE >
Most Using Subscriptions on the Sly Are Millennial, Gen Z
Most Using Subscriptions on the Sly Are Millennial, Gen Z
September 14, 2022  |  Subscriptions

As the belt-tightening continues across categories, subscription services are seeing slight declines, adding fuel to the fire over subscription “cheaters” who use the services of...

READ MORE >
Gen Z Turning Away from Crypto, PYMNTS Studies Suggest
Gen Z Turning Away from Crypto, PYMNTS Studies Suggest
September 13, 2022  |  Cryptocurrency

It’s pretty much accepted wisdom, and backed up by many studies and surveys, that the youngest consumers know the most about crypto — and are...

READ MORE >
The Data Point: 57% of Millennials and Bridge Millennials Drawn to Digital Banks
The Data Point: 57% of Millennials and Bridge Millennials Drawn to Digital Banks
September 13, 2022  |  Digital-First Banking

While digital banking still accounts for a small percentage of the overall pie, interest is growing in neobanks over traditional banks for some demographics who...

READ MORE >
Luxury Brands Prepare for ‘Millennial Domination’
Luxury Brands Prepare for ‘Millennial Domination’
September 12, 2022  |  Retail

As much as luxury apparel brands are mapping out their omnichannel future to tap into changing demographic trends and more brand-engaged consumers, there’s one big...

READ MORE >
Study Shows Paycheck-to-Paycheck Consumers Most Willing to Invest in Crypto
Study Shows Paycheck-to-Paycheck Consumers Most Willing to Invest in Crypto
September 02, 2022  |  Cryptocurrency

People having difficulty living paycheck-to-paycheck have 50% more cryptocurrency in their portfolios as people who do not live that way. Get the Full Story Complete the...

READ MORE >