Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

How US Consumers Define the Super App

How US Consumers Define the Super App
How US Consumers Define the Super App
December 13, 2021  |  Connected Economy

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Here’s Why Millennials Own More Connected Devices Than Anyone
Here’s Why Millennials Own More Connected Devices Than Anyone
November 15, 2021  |  Connected Economy

The future may well belong to the young. But in the case of online commerce, it is the bridge millennial who may power things forward....

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1 in 5 Millennials Experienced Online Fraud While Holiday Shopping in 2020
1 in 5 Millennials Experienced Online Fraud While Holiday Shopping in 2020
November 11, 2021  |  Retail

All totaled, 12% of online shoppers experienced fraud during the 2020 holiday shopping season, according to The 2021 Holiday Shopping Outlook, a PYMNTS and Kount...

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Up for Grabs: Restaurants and Grocers See Path to Picking up 200 Million New Customers
Up for Grabs: Restaurants and Grocers See Path to Picking up 200 Million New Customers
October 22, 2021  |  Shopping

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NEW DATA: US Consumers Skip Purchase Protection Plans For 70% of Durable Good Purchases
NEW DATA: US Consumers Skip Purchase Protection Plans For 70% of Durable Good Purchases
October 20, 2021  |  Consumer Insights

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NEW DATA: Buy Now Pay Later Options Drive ‘Forever Sales’ for Merchants
NEW DATA: Buy Now Pay Later Options Drive ‘Forever Sales’ for Merchants
October 20, 2021  |  Buy Now Pay Later

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55% of Millennials Interested in Buying Big-Ticket Items Online  
55% of Millennials Interested in Buying Big-Ticket Items Online  
October 07, 2021  |  eCommerce

The report “Digital Platforms: How Consumers Shop and Pay for Big-Ticket Purchases,” a PYMNTS and Rightpoint collaboration, found that as the economy continues to improve,...

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New Data Shows 88% of Consumers Still Go Offline to Pay for Big-Ticket Purchases
New Data Shows 88% of Consumers Still Go Offline to Pay for Big-Ticket Purchases
September 28, 2021  |  Shopping

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NEW DATA: 66% of Consumers Skip Their Banks’ Bill Pay Service
NEW DATA: 66% of Consumers Skip Their Banks’ Bill Pay Service
September 27, 2021  |  Digital Banking

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