Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Millennials, Mobile Payments And Debit: A Recipe For Consumer Engagement
Millennials, Mobile Payments And Debit: A Recipe For Consumer Engagement
September 11, 2018  |  Mobile Payments

Millennial consumers are ready to be brand ambassadors — especially when engaging in mobile commerce with private-label debit programs. That’s the message of a new,...

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Want To Reach Millennials? Embrace Digital Creativity
Want To Reach Millennials? Embrace Digital Creativity
September 11, 2018  |  Loyalty & Rewards

Is there a secret sauce for merchants to capture the evolving millennial? Those are the young consumers who are not that young anymore, and moving...

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Gen Z Poised To Overtake Millennial Consumers
Gen Z Poised To Overtake Millennial Consumers
September 10, 2018  |  Consumer Insights

Time is merciless, regularly exiling people into oblivion even as the taste of youth still lingers on their tongues. That principle seems to hold true...

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Prudential Offers Direct-To-Consumer Service
Prudential Offers Direct-To-Consumer Service
September 10, 2018  |  Business

Prudential has launched a direct-to-consumer hybrid advisory service that represents one of the most recent developments in the move away from paper and analog processes...

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In Payments Fraud, Impersonation Gets Personal
In Payments Fraud, Impersonation Gets Personal
September 07, 2018  |  B2B Payments

In the U.K., it’s well known that late payments bedevil firms – but what of payments fraud? Impersonation fraud, also known as business email compromise...

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44 Percent Of Millennials Have Unfriended Facebook
44 Percent Of Millennials Have Unfriended Facebook
September 05, 2018  |  Facebook

Facebook is losing its luster with some of its customers, as Pew Research finds that a “significant” share of its users have changed their relationship...

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Five At Five: Amazon’s Online Ad Push Gains Steam
Five At Five: Amazon’s Online Ad Push Gains Steam
September 04, 2018  |  News

Welcome to Five at Five, your late look at today’s commerce and payments news. Today’s coverage includes the latest on Amazon’s ad efforts, along with a...

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Samsung Eyes Millennials With Smartphone Revamp
Samsung Eyes Millennials With Smartphone Revamp
September 04, 2018  |  Mobile

Samsung Electronics is overhauling the company’s smartphone strategy, lowering the price point of its handsets to appeal to more millennials. CNBC, citing DJ Koh, the...

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Loyalty’s New One Percenters
Loyalty’s New One Percenters
August 27, 2018  |  Retail

Throw out everything you’ve ever learned about what makes a consumer loyal to a brand. Consumers, over the last 10 years, have turned loyalty on...

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