Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

The $70K Dent The Financial Crisis Put In The US Consumer’s Pocketbook
The $70K Dent The Financial Crisis Put In The US Consumer’s Pocketbook
August 21, 2018  |  Alternative Finances

While the Great Recession technically began in Dec. 2007, most people remember a different date as the “real” start to the Great Recession: Sept. 15, 2008....

READ MORE >
Millennials Bummed Over Social Security Prospects
Millennials Bummed Over Social Security Prospects
August 20, 2018  |  Consumer Finance

A new study shows that millennials are worried about their retirement, especially their chances of ever collecting Social Security (SS). The Transamerica Center for Retirement...

READ MORE >
Password Sharing Costs Streaming Services Millions In Revenue
Password Sharing Costs Streaming Services Millions In Revenue
August 20, 2018  |  Subscription Commerce

Younger users who are sharing their passwords to streaming services such as Netflix, Hulu and Amazon are costing these companies millions of dollars in revenue...

READ MORE >
P97, Shell And GM Try To Reinvent The Gas Run
P97, Shell And GM Try To Reinvent The Gas Run
August 16, 2018  |  Ecosystems

The latest attempt to reinvent the gas run launched on Thursday (Aug. 16), an effort involving Shell, General Motors and mobile payments provider P97 that...

READ MORE >
Can Millennials Drive Mobile Payments For Gas?
Can Millennials Drive Mobile Payments For Gas?
August 15, 2018  |  Gas Station Retail

43 percent: That is the amount of high-income millennials who said they would be more likely to visit a gas station if its app offered...

READ MORE >
Today In Data: Correctly Capturing The Moment Of Inspiration
Today In Data: Correctly Capturing The Moment Of Inspiration
August 14, 2018  |  Today In Data

The magic moment in commerce is when the customer sees it – and wants to buy it. The moment of inspiration when if that “buy button” is near...

READ MORE >
Today In Data: When Things Aren’t Quite What They Seem
Today In Data: When Things Aren’t Quite What They Seem
August 03, 2018  |  Today In Data

It is easy to get taken in by appearances, which, as the old saying goes, can be deceiving. For example, it can be hard to...

READ MORE >
The Beauty Of Being Brandless
The Beauty Of Being Brandless
August 03, 2018  |  Retail

Millennials, on average, are less brand-loyal than their parents or older siblings. They tend to like quality, have a strong preference for shopping online and enjoy...

READ MORE >
Material’s New Take On Kitchens For Millennials
Material’s New Take On Kitchens For Millennials
July 25, 2018  |  Retail

Cheap cookware is not hard to find, and most consumers, particularly younger ones, have an awful lot of its floating around their kitchens. Sharpish knifes, vaguely...

READ MORE >