nostalgia

As If: Retail Brands Revive the ’90s With Nostalgic Classics
As If: Retail Brands Revive the ’90s With Nostalgic Classics
August 17, 2024  |  Retail

Seizing on millennials’ nostalgia, retail brands are bringing the ’90s back, reintroducing iconic products and styles that defined a generation. Casio’s Baby-G watch, a highly...

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From Heineken’s Dumb Phone to T-Pain, ’00s Make a Comeback
From Heineken’s Dumb Phone to T-Pain, ’00s Make a Comeback
April 20, 2024  |  Retail

From the rise of social networking to a more fractured media landscape to the integration of artificial intelligence (AI) into daily life, the world looks...

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Why Juicy Couture’s New Menswear Line Could Be a Hit With Gen Z 
Why Juicy Couture’s New Menswear Line Could Be a Hit With Gen Z 
January 23, 2024  |  Retail

There are numerous ways to evoke nostalgia.  In April, Gap opted to collaborate with Mattel, releasing a fashion line inspired by Barbie, a nod to childhood and to the...

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Can Selfridges’ Play on Nostalgia Revive the Yellow Pages?
Can Selfridges’ Play on Nostalgia Revive the Yellow Pages?
September 09, 2023  |  Retail

When was the last time you saw the Yellow Pages? Probably in 2019, since that was the last time it was published. Well, that thick,...

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Struggling Gap Bets on Nostalgia and Brings Back Barbie 
Struggling Gap Bets on Nostalgia and Brings Back Barbie 
April 21, 2023  |  Retail

Just last month, Gap reflected on a year of struggle, with numerous net losses, bloated inventory levels and a search for a permanent CEO. In the...

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