personalization

CVS Turns First-Party Data Into Retail Media Power Play
CVS Turns First-Party Data Into Retail Media Power Play
November 21, 2025  |  Retail

Watch more: Retail Media as the New Growth Engine: How CVS Is Merging Data, Loyalty and the In-Store Experience Get the Full Story Complete the...

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Beauty Industry Gets Its AI Makeover
Beauty Industry Gets Its AI Makeover
November 12, 2025  |  Retail

From foundation matching and real-time consultations to generative marketing and supply chain forecasting, artificial intelligence (AI) is getting integrated into nearly every part of the...

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AI Moves Banks From Solving Problems to Building Experiences
AI Moves Banks From Solving Problems to Building Experiences
October 01, 2025  |  artificial intelligence

By combining permissioned customer data with artificial intelligence (AI), financial institutions can tailor moments of interaction today and anticipate the needs and products clients will...

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Meta Will Use AI Interactions to Generate Personalized Ads
Meta Will Use AI Interactions to Generate Personalized Ads
October 01, 2025  |  Artificial Intelligence

Meta will begin using people’s conversations with its artificial intelligence to create personalized ads and content. Get the Full Story Complete the form to unlock...

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Mastercard Unveils Digital Media Network to Deliver Personalized Advertising
Mastercard Unveils Digital Media Network to Deliver Personalized Advertising
October 01, 2025  |  Mastercard

Mastercard has unveiled a new digital media network designed to deliver personalized advertising across its owned channels and other channels. Get the Full Story Complete...

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OpenAI Says ChatGPT Knows What You Need Before You Ask
OpenAI Says ChatGPT Knows What You Need Before You Ask
September 26, 2025  |  artificial intelligence

OpenAI is reimagining the role of artificial intelligence in daily routines with the launch of ChatGPT Pulse. Instead of waiting for prompts, Pulse delivers personalized...

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Saks Says ‘Hyper-Personalized’ Homepage Boosts Revenue Per Visitor by 7%
Saks Says ‘Hyper-Personalized’ Homepage Boosts Revenue Per Visitor by 7%
August 15, 2025  |  Retail

Saks Fifth Avenue’s new “hyper-personalized” homepage in its online and mobile app experience has improved conversion by nearly 10% and boosted revenue per visitor by...

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Lyft Will Let Riders ‘Favorite’ or Block Drivers 
Lyft Will Let Riders ‘Favorite’ or Block Drivers 
July 24, 2025  |  Ridesharing

Lyft is letting riders “favorite” the drivers they appreciate, and block the ones they don’t. Get the Full Story Complete the form to unlock this...

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Delta Air Lines Tests AI-Powered Personalized Pricing
Delta Air Lines Tests AI-Powered Personalized Pricing
July 22, 2025  |  Travel Payments

Delta Air Lines is testing a new artificial intelligence (AI) pricing system that tailors fares to individual customers, a move that could reshape how airline...

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