personalization

CRM In The 2020s

CRM In The 2020s
CRM In The 2020s
December 10, 2019  |  Innovation

We operate more than a few high-powered, data-supported crystal balls here at PYMNTS, and one of the things we have learned about the future of...

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Deep Dive: Serving Up Better Customer Service With Enhanced CRM
Deep Dive: Serving Up Better Customer Service With Enhanced CRM
December 09, 2019  |  Restaurant innovation

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How Credit Unions Can Win The FinServ Innovation Game
How Credit Unions Can Win The FinServ Innovation Game
November 27, 2019  |  Banking

In addressing the innovation gap that exists between credit unions and their larger financial institution (FI) brethren, credit unions (CUs) may be perceived to be...

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Retail’s Next Act: The Connected Window Shopper
Retail’s Next Act: The Connected Window Shopper
November 12, 2019  |  Innovation

Consumers are individuals and want to be treated that way, but the brick-and-mortar experience was not always personalized. There was a time when consumers would...

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Mastercard Report: Nearly Half Of Consumers View Innovation As Purchase Driver
Mastercard Report: Nearly Half Of Consumers View Innovation As Purchase Driver
November 05, 2019  |  Innovation

Society still puts the “gut instinct” on the pedestal, often celebrating people who lead by intuition and emotion, and putting them at the center of...

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How AI Enhances The Customer Experience
How AI Enhances The Customer Experience
August 26, 2019  |  Artificial Intelligence

Much has been written about artificial intelligence (AI) as the driver of tools for fraud detection and security. What else can it do, though, especially...

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The Platform Economy Evolves To Become More Personalized
The Platform Economy Evolves To Become More Personalized
July 23, 2019  |  Payments Innovation

The platform economy is being transformed by an increased demand for faster payments bolstered by mobile usage, according to the latest Payments and the Platform...

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Why Mastercard Put Voice-AI Ordering On The QSR Menu
Why Mastercard Put Voice-AI Ordering On The QSR Menu
May 30, 2019  |  Mastercard

It has happened to most consumers at least once. One pulls into a fast food establishment’s drive-through lane, scans an extensive menu and can’t make...

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Mastercard Revs Its Payments Innovation Engine
Mastercard Revs Its Payments Innovation Engine
May 16, 2019  |  Mastercard

Take a minute and think of the morning rush at a favorite coffee shop. Get the Full Story Complete the form to unlock this article...

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