For Macy’s Senior Vice President, Customer Journey, Bennett Fox-Glassman, personalization boils down to two things. Get the Full Story Complete the form to unlock this...
As consumers seek more individualized shopping experiences, PYMNTS Intelligence research finds that there is far greater demand for targeted promotions than for personalized recommendations without...
Repeat business is more valuable than ever in today’s challenging operating environment. Get the Full Story Complete the form to unlock this article and enjoy...
As convenience retailers compete for consumers’ loyalty, major players are leveraging shopper data to personalize their messaging, looking to drive deeper connections. Get the Full...
In the marketing arena, where creativity and innovation are paramount, a new contender is emerging: generative artificial intelligence (GenAI). Capable of producing content such as...
As retailers rethink their relationships with their customers looking to drive deeper loyalty and higher engagement, Sam’s Club is looking to its membership base to...
Amid ongoing economic challenges, shoppers may be willing to spring for premium fashion service, but as Stitch Fix has seen, they need to know that...
The modern consumer more and more demands convenience and seamlessness across their daily lives. This simple, singular fact has served as a benchmark for much...
A payment is never just a payment. Increasingly, it is a gateway into a lifelong customer relationship. Get the Full Story Complete the form to...