Procter & Gamble is seeing a split in the shopping habits of consumers, with some buying the company’s products in bulk and others looking to...
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Recent challenges in key markets, particularly China and the Middle East, have significantly impacted sales for major corporations like Procter & Gamble, which reported a 1%...
Artificial intelligence (AI) has entered the consumer-packaged goods arena in a big way, giving consumers more touchpoints and engagement with household brands. In fact, AI...
Procter & Gamble (P&G), the consumer goods giant known for brands like Tide detergent and Pampers diapers, announced first quarter fiscal year 2024 results on...
Consumer packaged goods giant Procter & Gamble said it has no plans to change strategy as it continues to work through a difficult cost and...
What’s on the minds of chief financial officers (CFOs) in the gargantuan consumer packaged goods (CPG) industry reflects general trends impacting the economy at large,...
Testing the limits of elasticity, Procter & Gamble (P&G) is increasing prices here, focusing on discounts there, confronting inflation with a product “superiority strategy” that’s...
P&G has stepped into the popular metaverse genre of commerce that Alexis Schrimpf, vice president of design, global skin and personal care, has described as...