PYMNTS Study

CMOs Discover GenAI as Market Research Tool
CMOs Discover GenAI as Market Research Tool
June 24, 2024  |  Data

According to PYMNTS Intelligence, about half of chief marketing officers (CMOs) already use generative artificial intelligence (GenAI) for routine tasks. Still, only a relatively small...

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Instant Refunds? Consumers Say They’ll Pay for That
Instant Refunds? Consumers Say They’ll Pay for That
June 21, 2024  |  Money Mobility

Overpayment disbursements are not the most common payouts nor the largest. In fact, just 7.1% of consumers report they received overpayment disbursements this year. The...

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Why Merchants Prefer Card-Linked Pay Later Options
Why Merchants Prefer Card-Linked Pay Later Options
June 21, 2024  |  Consumer Payments

Merchants are increasingly recognizing the value of offering general-purpose credit card-linked installment plans. In fact, 37% of merchants now provide these installment plans at checkout....

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New Report: What’s in Gen Z’s Mobile Wallet?
New Report: What’s in Gen Z’s Mobile Wallet?
June 20, 2024  |  Digital Payments

Consumers are embracing digital wallets, and more than 70% of consumers globally now use one. In fact, many consumers have stored credentials and used a...

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Elder Scams Spike as More Boomers Move Online
Elder Scams Spike as More Boomers Move Online
June 14, 2024  |  Security & Fraud

As more baby boomers and seniors go online to get their banking done — making payments, investing and paying bills or taxes — the fraudsters...

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Gen Z Slow to Adopt Co-Branded Travel Credit Cards
Gen Z Slow to Adopt Co-Branded Travel Credit Cards
June 14, 2024  |  Credit Cards

While 68% of U.S. consumers own general-purpose credit cards, 28% now carry specialized co-branded or store-issued cards, and the appeal of travel-related cards is strong....

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Small Business Fleets Like Sending Instant Payments
Small Business Fleets Like Sending Instant Payments
June 14, 2024  |  Real-Time Payments

Small- to medium-sized businesses (SMBs) in the transportation sector use instant payments more widely than other payment options. PYMNTS Intelligence finds that in the last...

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The One Thing All Parents Have In Common: They Don’t Scrimp on Baby Products
The One Thing All Parents Have In Common: They Don’t Scrimp on Baby Products
June 13, 2024  |  Retail

As consumers look for ways to cut back their retail spending, many are willing to make sacrifices on product quality, but not when it comes...

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How Credit Unions Are Playing David Against Industry Goliaths
How Credit Unions Are Playing David Against Industry Goliaths
June 13, 2024  |  Credit Unions

Regardless of a credit union’s size, members expect digital-first capabilities that can compete with what for-profit financial institutions (FIs) offer. While many CUs are rising...

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