Banks need new revenue streams. Retailers (and other businesses operating with razor-thin margins) need to fine-tune their go-to-market strategies and gain higher returns on marketing...
J.P. Morgan Chase unveiled its latest venture, a retail media network called Chase Media Solutions, Wednesday (April 3), marking a move toward personalized advertising within the banking...
Chase is reportedly getting deeper into the world of retail media. The banking giant’s new Chase Media Solutions unit will let advertisers target Chase customers with discounts and...
Data analytics firm NielsenIQ has launched an agreement with TransUnion’s marketing solutions business, TruAudience. The collaboration, announced Wednesday (Jan. 17), combines NielsenIQ’s first-party data on fast-moving consumer goods (FMCG)...
Just like the resurgence of physical retail — retail media ads are now novel once again, especially in-store. Or maybe they’re keeping their novelty as they’ve...
Marketing communications company Omnicom has acquired eCommerce firm Flywheel Digital for $835 million. The company says the net-cash purchase, announced Monday (Oct. 30), allows Omnicom...
Delivery platforms like Instacart are becoming a valuable avenue for brands looking to connect with consumers who prefer the convenience of grocery shopping from their...
If you’ve stepped inside a store recently, maybe a Target or Kroger, you might have noticed digital in-store advertising — an upgraded rendition of the...
As part of its business strategy for the 2023-26 period, French retail giant Carrefour has unveiled plans to launch a global retail media platform, a...