Source: en.wikipedia.org
Who doesn’t love a free sample? Enthusiasm for freebies has made them a marketing tool long-loved by retailers and brands, but are they truly...
Loyalty programs have become a staple in the arsenal of brands and retailers striving to retain their customer base and attract new ones. These programs...
I’m feeling flush. I got an email last Saturday from Shop that I had $43.40 in my Shop wallet to spend on the app. This...
Ibotta, the digital marketing software firm, is reportedly gearing up for an initial public offering (IPO) that could value the company at $2 billion or...
As streaming services raise their prices, card-linked offers can go a long way towards encouraging deal-seeking consumers to hit subscribe, PYMNTS Intelligence indicates. By the...
Mastercard has formed a multi-year partnership with live entertainment company Live Nation. This partnership aims to provide exclusive benefits and VIP experiences for Mastercard cardholders in 19...
Grocery store rewards programs have long been popular for their ability to foster customer loyalty and provide tangible benefits to shoppers. However, these programs also...
The fight over the Credit Card Competition Act (CCCA) has taken to the skies. This week, Sens. Dick Durbin, D-Ill., and Roger Marshall, R-Kan., who...
Loyalty programs have become ubiquitous, creating a crowded marketplace. Given this landscape, how can a brand introduce its loyalty solution and differentiate itself? The answer...