Roblox

Roblox is an online game platform and game creation system developed by Roblox Corporation. It allows users to program games and play games created by other users.

Source: roblox.com

Tokens.com Launches Platform for Advertising Within Virtual Gaming Worlds
Tokens.com Launches Platform for Advertising Within Virtual Gaming Worlds
December 19, 2023  |  eCommerce

Tokens.com has launched a proprietary eCommerce platform that allows product placement and advertising within virtual gaming worlds like Roblox and Fortnite.  The new Valor platform within Metaverse Group enables players within these environments...

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Substack Pushes Video as Creator Subscriptions Compete to Stand Out
Substack Pushes Video as Creator Subscriptions Compete to Stand Out
November 30, 2023  |  Subscriptions

With increasing competition among platforms promising influencers and creators the opportunity to monetize their followings, Substack is pushing back against its reputation as a newsletter...

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Tumblr Shutting Down Creator Subscriptions as Other Platforms Launch Them
Tumblr Shutting Down Creator Subscriptions as Other Platforms Launch Them
November 28, 2023  |  Subscriptions

As more creator-focused platforms launch tools for makers to monetize their followings with subscriptions, Tumblr is ending its Post+ program, suggesting that perhaps the landscape...

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Roblox Launches Creator Subscriptions as Gaming Companies Drive Recurring Revenue
Roblox Launches Creator Subscriptions as Gaming Companies Drive Recurring Revenue
November 17, 2023  |  Subscription Commerce

Roblox is launching new in-game subscriptions in an effort to drive higher-margin purchases as, across the gaming industry, major players look for new ways to...

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Porch Soars, Peloton Sinks and CE 100 Index Barely Budges With 0.4% Gain
Porch Soars, Peloton Sinks and CE 100 Index Barely Budges With 0.4% Gain
November 13, 2023  |  Connected Economy

The CE 100 Index added 0.4% in a wild week where double-digit declines and gains were the norm — earnings season continued to dominate the...

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LensCrafters, e.l.f. Harness Roblox to Merchandise Ideas, Not Just Products 
LensCrafters, e.l.f. Harness Roblox to Merchandise Ideas, Not Just Products 
November 10, 2023  |  Retail

Brands are realizing that virtual platforms offer more than just a storefront for pushing products — they’re seeing the potential for spaces to merchandise ideas.  ...

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Why LensCrafters Prefers Roblox for Consumer Education Over Marketing
Why LensCrafters Prefers Roblox for Consumer Education Over Marketing
October 23, 2023  |  Retail

Today consumers are bombarded with advertisements and product promotions, and brands find it challenging to engage with their audience and build lasting relationships.  Retailers are...

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Macy’s and Claire’s Invest in Turning Virtual Experiences Into Real-World Gains
Macy’s and Claire’s Invest in Turning Virtual Experiences Into Real-World Gains
October 19, 2023  |  Retail

Brands are realizing the significance of crafting captivating digital experiences to engage their customers. The need is self-evident, requiring little persuasion for brands to invest....

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CE 100 Index Slips 1% as Eat Pillar Declines, Offsets Roblox, Live Nation Gains
CE 100 Index Slips 1% as Eat Pillar Declines, Offsets Roblox, Live Nation Gains
October 09, 2023  |  Connected Economy

The CE 100 Index ended its first full trading week of the fourth quarter down 1%. Six pillars lost ground, and four made slight gains.  ...

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