Scalefast

Product Drops, Flash Sales Winning Consumer Hearts, Minds, Brand Affinity

Product Drops, Flash Sales Winning Consumer Hearts, Minds, Brand Affinity
Product Drops, Flash Sales Winning Consumer Hearts, Minds, Brand Affinity
February 17, 2021  |  Retail

Price satisfaction. Exclusivity. Affinity. These are some of the main factors making use of product drops, flash sales and related tactics part of an effective...

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NEW DATA: How Product Drops And Exclusive Sales Boost Retail’s Top Line
NEW DATA: How Product Drops And Exclusive Sales Boost Retail’s Top Line
February 12, 2021  |  Retail

More merchants are looking to companies like Supreme — which has featured product drops with brands like Nike and Louis Vuitton that have led to...

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Scalefast: Hopes For The Global Economy And eCommerce Industry
Scalefast: Hopes For The Global Economy And eCommerce Industry
January 26, 2021  |  Economy

Olivier Schott, co-founder and chief product officer of Scalefast, details what will be essential to recovery in 2021: accelerated globalization to drive eCommerce, expansion of...

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Helping Brands: D2C Brands Tap New Business Models To Shorten ‘Time To Commerce’
Helping Brands: D2C Brands Tap New Business Models To Shorten ‘Time To Commerce’
January 19, 2021  |  eCommerce

The digital shift has expanded access to new markets for brands and added new problems as well. Olivier Schott, co-founder of Scalefast, told PYMNTS that...

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Design Matters: Data Analytics Take Lead In Designing User Experiences That Drive Sales
Design Matters: Data Analytics Take Lead In Designing User Experiences That Drive Sales
December 09, 2020  |  Merchant Innovation

Beautifully designed user experiences are, unfortunately, not always good user experiences. As digital analytics firm Air360 Founder Florent Defontis told Karen Webster in a recent...

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Department Store Redux? Scenario Planning For The DTC Business
Department Store Redux? Scenario Planning For The DTC Business
July 10, 2020  |  Retail

The direct-to-consumer (D2C) business has been remade by COVID-19. Anytime a startup like Scalefast can take $22 million off the venture capital table in the...

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