Seniors

Boomers Embrace Digital to Catch Up With Kids and Grandkids
Boomers Embrace Digital to Catch Up With Kids and Grandkids
December 21, 2023  |  Connected Economy

    Internet and mobile phones came into their lives as adults. They shop online less than their millennials and Generation X, and they use...

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Financial Platform Charlie Debuts Fraud Protection Tools for Older Americans
Financial Platform Charlie Debuts Fraud Protection Tools for Older Americans
November 08, 2023  |  Fraud Prevention

Senior-focused financial platform Charlie has introduced a suite of fraud protection tools for older Americans. The company’s FraudShield offering, announced in a news release Wednesday (Nov. 8), uses...

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Digital Pharmacies Popular as Boomers Embrace Access to Prescription Medications On the Go
Digital Pharmacies Popular as Boomers Embrace Access to Prescription Medications On the Go
October 17, 2023  |  Healthcare

Gone are the days when obtaining prescription medications meant navigating long queues at brick-and-mortar drugstores. Today, a wave of healthcare solutions such as digital pharmacies...

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Some Consumers Might Need Rewards and Discounts to Try Biometric Logins
Some Consumers Might Need Rewards and Discounts to Try Biometric Logins
October 11, 2023  |  Biometrics

Biometric authentication, a technology that uses unique physical or behavioral traits for identity verification, has gained popularity in recent years.  In fact, according to joint...

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Why Seniors’ Surprisingly Strong Spending Power Starts at Home
Why Seniors’ Surprisingly Strong Spending Power Starts at Home
July 25, 2023  |  Consumer Finance

Paid-off homes and higher savings cushions could be behind the elder generation’s purchasing abilities. Even as they ease out of their peak earning power, baby...

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Savings Cushion Keeps Financially Secure Consumers Spending
Savings Cushion Keeps Financially Secure Consumers Spending
July 05, 2023  |  Consumer Insights

The paycheck economy faces many challenges. But a deeper dive into the data shows that non-paycheck-to-paycheck consumers — representing about 40% of the population —...

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BNPL Isn’t Just for School Kids, and Retailers Love It
BNPL Isn’t Just for School Kids, and Retailers Love It
June 22, 2023  |  Buy Now Pay Later

Buy now, pay later (BNPL) isn’t just for school kids. While the payment solution has thrived among a cohort of consumers who don’t have credit...

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Baby Boomers and Seniors Make Big Gains in Online Healthcare and Digital Engagement
Baby Boomers and Seniors Make Big Gains in Online Healthcare and Digital Engagement
May 30, 2023  |  Healthcare

Among the last holdouts in healthcare’s digital shift are baby boomers and seniors, but new data shows that these groups, who previously reported high levels...

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Grocers Without Strong Online Presence Risk Losing Millennial Shoppers
Grocers Without Strong Online Presence Risk Losing Millennial Shoppers
April 06, 2023  |  Retail

While 2023 might be the “year of groceries” compared to consumers’ general pullback in eating out, that doesn’t mean the sector has had it easy. Manufacturer price...

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