Snapchat

Social Media As The ‘Ticket’ For Contextual Commerce
Social Media As The ‘Ticket’ For Contextual Commerce
June 22, 2018  |  Retail

Sports fans can’t get enough of their favorite players and teams: Their social media accounts oftentimes have hundreds of thousands or millions of followers. But...

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Snap Shareholders Can Pursue Lawsuit
Snap Shareholders Can Pursue Lawsuit
June 11, 2018  |  Legal

Snap Inc. (NYSE: SNAP), the maker of the disappearing messaging app Snapchat, saw a court ruling that gave investors the green light to pursue a...

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Sizzle Fizzle: Last Mile Sizzles, Banks Fizzle And Snapchat Splits The Difference
Sizzle Fizzle: Last Mile Sizzles, Banks Fizzle And Snapchat Splits The Difference
June 09, 2018  |  Sizzle/Fizzle

Snapchat’s Sizzly Fizzle, or Fizzly Sizzle  Usually in this column the sizzles and the fizzles are pretty distinct. But every so often there’s a player...

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Snap Sends Signals That A Sale Might Be In The Offing
Snap Sends Signals That A Sale Might Be In The Offing
June 04, 2018  |  Social Commerce

Beloved by younger millennials and up-and-coming Generation Z members, Snapchat is the little social media engine that could in an era when it seemed the...

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Teens Choose Instagram, Snapchat Over Facebook
Teens Choose Instagram, Snapchat Over Facebook
June 01, 2018  |  Facebook

A survey shows that more U.S. teens are using YouTube, Instagram or Snapchat over Facebook. A new Pew Research Center survey found that 51 percent...

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Ralph Lauren Tops Analyst Forecasts Despite Falling Sales
Ralph Lauren Tops Analyst Forecasts Despite Falling Sales
May 24, 2018  |  Earnings

Ralph Lauren earnings report showed its North America revenue in the fourth quarter decreased 14 percent as the retailer continues to struggle in the region....

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Brands Can Turn Social Video Views Into Conversions
Brands Can Turn Social Video Views Into Conversions
May 10, 2018  |  Retail

Brands sometimes face a dilemma when it comes to reaching consumers online: how to drive sales without annoying potential customers. Some brands face a more...

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Robots Sizzle, Tax Reform Fizzles And Facebook Raises Eyebrows With Its Timing
Robots Sizzle, Tax Reform Fizzles And Facebook Raises Eyebrows With Its Timing
May 04, 2018  |  Sizzle/Fizzle

Fizzle of the Week: Timing Spring has finally arrived across the United States, and love is in the air. Even on Facebook. The social media...

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Snap’s Stocks Take A Hit From Unpopular Redesign
Snap’s Stocks Take A Hit From Unpopular Redesign
May 02, 2018  |  Mobile Applications

Snap’s first-quarter sales fell short of analysts’ projections after its redesign, as shares fell as much as 19 percent in late trading. According to Bloomberg,...

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