Snapchat’s premium subscription service has reportedly just enjoyed its best month ever. The social media platform’s Snapchat+ offering recorded more than $20 million in revenue in November...
As social media companies push for new ways to monetize their user bases, Snapchat is becoming the latest to test ad-free subscriptions to drive recurring...
As Thanksgiving approaches, brands and retailers are pulling out all the stops to gobble up hesitant consumers’ inflated dollars, and Amazon and Walmart are no...
A federal judge in Oakland, California, has ruled against major social media companies, rejecting their efforts to dismiss nationwide litigation accusing them of illegally enticing...
Amazon will let Snapchat users purchase merchandise straight from that social media app. The collaboration lets customers shop Amazon’s Snapchat ads and check out with...
As Snapchat looks to grow adoption of its subscription program, the app is reportedly testing a “Friends & Family Plan,” as social media platforms look to find...
Consumers are becoming increasingly connected on social media, and retailers are taking notice. In a bid to grow engagement and sales, merchants have taken to...
In June, Snapchat CEO Evan Spiegel said the company’s adoption of artificial intelligence (AI) could give their advertising strategy a major boost. At the time, Spiegel discussed the advancements of...
As subscription services target younger consumers, Generation Z is proving to prefer shorter stints over long-term commitments. According to findings from PYMNTS Intelligence’s study “The...