Snapchat

As Snap and Meta Lose Momentum, Out-of-Home Advertising Gains Steam 
As Snap and Meta Lose Momentum, Out-of-Home Advertising Gains Steam 
June 06, 2023  |  Retail

In light of economic conditions, brands and retailers are seeking cost-cutting measures, leading to a surge in out-of-home (OOH) marketing mediums. This shift is attributed...

READ MORE >
Community.com, Artifact and Substack Creating Next-Gen Social Platforms Around Text
Community.com, Artifact and Substack Creating Next-Gen Social Platforms Around Text
April 25, 2023  |  Social Commerce

Rising next-gen social engagement platforms are not on the metaverse or Web3 but rather simplified and streamlined text-based apps that draw together like-minded users and...

READ MORE >
Retailers Ditch Their Metaverse Strategy
Retailers Ditch Their Metaverse Strategy
April 14, 2023  |  Retail

While it’s never been clear whether brands and retailers were ever truly welcome in the metaverse, or if it was just an intrusion into a...

READ MORE >
Luxury Watch Brands Go Digital to Target Young Consumers
Luxury Watch Brands Go Digital to Target Young Consumers
April 06, 2023  |  Retail

How do you convince a generation unused to wearing wristwatches to change their habits? If you’re a luxury brand like Rolex and Cartier, you apparently...

READ MORE >
Retailers Pin Hopes on AI to Increase Sales, Decrease Returns   
Retailers Pin Hopes on AI to Increase Sales, Decrease Returns   
March 30, 2023  |  artificial intelligence

In today’s competitive eCommerce landscape, brands and retailers are constantly looking for ways to stand out and attract consumers while reducing costly returns. Artificial intelligence...

READ MORE >
Snap Helps Businesses Integrate Augmented Reality into Stores
Snap Helps Businesses Integrate Augmented Reality into Stores
March 23, 2023  |  Retail

Snap has launched a program that helps businesses engage with customers via augmented reality (AR). The new AR Enterprise Services (ARES) enables businesses to integrate Snap’s...

READ MORE >
Snap Debuts AI Chatbot for Paid Subscribers
Snap Debuts AI Chatbot for Paid Subscribers
February 28, 2023  |  artificial intelligence

Snap is rolling out an AI-powered chatbot, albeit with a few caveats. The social media platform announced Monday (Feb. 27) the debut of My AI,...

READ MORE >
Snap Pins Hopes on Subscriptions to Boost Creator Engagement
Snap Pins Hopes on Subscriptions to Boost Creator Engagement
January 31, 2023  |  Earnings

Facing a downshift in digital ad spend that’s hurt other players in the space, Snap Inc. is looking to beef up its direct response business...

READ MORE >
Digital-First Shoppers Top 2022 Retail Technology Trends
Digital-First Shoppers Top 2022 Retail Technology Trends
December 27, 2022  |  Retail

In 2022, trends in retail technology materialized or matured in a year that defied predictions. Confining our scope to just what happened in retail, PYMNTS...

READ MORE >