In light of economic conditions, brands and retailers are seeking cost-cutting measures, leading to a surge in out-of-home (OOH) marketing mediums. This shift is attributed...
Rising next-gen social engagement platforms are not on the metaverse or Web3 but rather simplified and streamlined text-based apps that draw together like-minded users and...
While it’s never been clear whether brands and retailers were ever truly welcome in the metaverse, or if it was just an intrusion into a...
How do you convince a generation unused to wearing wristwatches to change their habits? If you’re a luxury brand like Rolex and Cartier, you apparently...
In today’s competitive eCommerce landscape, brands and retailers are constantly looking for ways to stand out and attract consumers while reducing costly returns. Artificial intelligence...
Snap has launched a program that helps businesses engage with customers via augmented reality (AR). The new AR Enterprise Services (ARES) enables businesses to integrate Snap’s...
Snap is rolling out an AI-powered chatbot, albeit with a few caveats. The social media platform announced Monday (Feb. 27) the debut of My AI,...
Facing a downshift in digital ad spend that’s hurt other players in the space, Snap Inc. is looking to beef up its direct response business...
In 2022, trends in retail technology materialized or matured in a year that defied predictions. Confining our scope to just what happened in retail, PYMNTS...