In today’s competitive eCommerce landscape, brands and retailers are constantly looking for ways to stand out and attract consumers while reducing costly returns. Artificial intelligence...
Snap has launched a program that helps businesses engage with customers via augmented reality (AR). The new AR Enterprise Services (ARES) enables businesses to integrate Snap’s...
Snap is rolling out an AI-powered chatbot, albeit with a few caveats. The social media platform announced Monday (Feb. 27) the debut of My AI,...
Facing a downshift in digital ad spend that’s hurt other players in the space, Snap Inc. is looking to beef up its direct response business...
In 2022, trends in retail technology materialized or matured in a year that defied predictions. Confining our scope to just what happened in retail, PYMNTS...
It seems that 2022 is shaping up as the year social selling got its act together, or at least came to the front of the...
Social media company Snap has hired Ajit Mohan as its president of APAC to lead its business in the Asia-Pacific (APAC) region. Mohan joined the...
In a virtual try-on (VTO) partnership where scale meets scale, Amazon Fashion and Snapchat have agreed to connect products with people via a new digital...
eCommerce platform BigCommerce and Snap have partnered to enable merchants to easily create and manage ad campaigns on instant messaging service Snapchat. The new Snapchat...