social commerce

Can Big Tech and Big Box Make Social Commerce Seamless?

Can Big Tech and Big Box Make Social Commerce Seamless?
Can Big Tech and Big Box Make Social Commerce Seamless?
August 19, 2022  |  Retail

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Today in the Connected Economy: TikTok Debuts New Ad Features
Today in the Connected Economy: TikTok Debuts New Ad Features
August 18, 2022  |  Connected Economy

Today in the connected economy, TikTok rolls out new features to help brands advertise their wares on the popular social media platform. Plus, PYMNTS looks...

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TikTok Aims to Blend Content and Commerce With ‘Shopping Ads’
TikTok Aims to Blend Content and Commerce With ‘Shopping Ads’
August 18, 2022  |  Social Commerce

TikTok has introduced “Shopping Ads,” which the social media platform said is designed to help brands “meet shoppers wherever they are in the purchase journey”...

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Report: Walmart May Boost Use of Influencers to Promote Products
Report: Walmart May Boost Use of Influencers to Promote Products
August 18, 2022  |  Retail

Walmart may be looking at increasing its use of social media influencers to promote its own products and those of its third-party sellers, having filed...

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Poshmark Q2 Sees Record Users, as Value-Conscious, Premium Buyers Clean Out Closets
Poshmark Q2 Sees Record Users, as Value-Conscious, Premium Buyers Clean Out Closets
August 12, 2022  |  Earnings

Social commerce marketplace Poshmark said growing demand from budget-minded consumers at both ends of the economic spectrum drove a 14% increase in its customer base...

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Google Rolls out Tweaks to Make YouTube, Search More Shoppable
Google Rolls out Tweaks to Make YouTube, Search More Shoppable
July 27, 2022  |  Google

Continuing the transformation of its massive commerce product suite, Google is quietly introducing new features to build a better buying experience. Get the Full Story...

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Gap Pivots From C-Suite Shake-up to ‘Shock Drops’ for Yeezy
Gap Pivots From C-Suite Shake-up to ‘Shock Drops’ for Yeezy
July 25, 2022  |  Retail

In 1937, the “world’s greatest salesman,” Elmer Wheeler, shot to fame and fortune with a marketing book and quip “Don’t Sell the Steak — Sell...

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Pinterest’s Jeremy King on Getting Serious About Converting Inspiration to Sales
Pinterest’s Jeremy King on Getting Serious About Converting Inspiration to Sales
July 25, 2022  |  Commerce

When Pinterest CEO Ben Silbermann shifted to an executive chairman role in June, bringing in Google’s Bill Ready as CEO, it left little doubt about...

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