After taking in close to $4 billion in advertising revenue in 2021, TikTok is planning to reach triple that number in 2022. Get the Full...
If the metaverse is to be the next big thing for brand building, companies are going to have to do a lot more than sell...
Smartly.io, an advertising SaaS platform for creative and performance marketers, announced its acquisition of Ad-Lib.io, the next-generation optimization platform, on Wednesday (Jan 5). Get the...
Fashion and beauty influencer Blair Eadie, who has used RewardStyle since 2011 and recently has posted her wares on ShopStyle, is among several influencers Instagram...
Consumer electronics retailer Best Buy Co. Inc. is partnering with tech influencer, reviewer and video creator Marques Brownlee on “Rewind: Tech from 2021,” in which...
For more than a century, celebrity product endorsements have been a mainstay of Americana and its countless advertising campaigns for one simple reason; they work. Usually....
A year of increasingly blurred boundaries between the in-store and eCommerce shopping experience, fueled by a tailwind of installment plans and stunningly fast delivery and...
With 2021 coming to a close and 2022 kicking off soon, now is a good time for retailers to hit pause. Here, we reflect on...