Social Media

Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.

Black Friday Sees Spending Surge Despite Inflation

Black Friday Sees Spending Surge Despite Inflation
Black Friday Sees Spending Surge Despite Inflation
November 28, 2023  |  Consumer Insights

Despite inflationary pressures and all the voices warning that this year’s Black Friday was going to be one of restraint, nearly 8.6% more consumers say...

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Report: Reddit Talking With Potential Investors for IPO 
Report: Reddit Talking With Potential Investors for IPO 
November 27, 2023  |  IPO

Reddit is reportedly in talks with potential investors for an initial public offering (IPO).  Get the Full Story Complete the form to unlock this article and...

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Snapchat Reportedly Joins Social Media Companies Testing Ad-Free Subscription Tiers
Snapchat Reportedly Joins Social Media Companies Testing Ad-Free Subscription Tiers
November 27, 2023  |  Subscriptions

As social media companies push for new ways to monetize their user bases, Snapchat is becoming the latest to test ad-free subscriptions to drive recurring...

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From Slump to Surge, Ads and Influencers Revive Black Friday
From Slump to Surge, Ads and Influencers Revive Black Friday
November 27, 2023  |  Retail

Despite the price hikes that threatened the Black Friday spirit, 2023 saw shoppers rising to the occasion with a 10% surge in participation compared to...

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X’s Advertiser Exodus Could Cost Platform $75 Million
X’s Advertiser Exodus Could Cost Platform $75 Million
November 26, 2023  |  Social Commerce

Advertisers continue to leave X, and could reportedly take $75 million with them. Get the Full Story Complete the form to unlock this article and enjoy...

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Advertisers Flee X as Musk Threatens ‘Thermonuclear’ Lawsuit
Advertisers Flee X as Musk Threatens ‘Thermonuclear’ Lawsuit
November 19, 2023  |  Social Commerce

Major advertisers continue to flee X following Elon Musk’s approval of an antisemitic conspiracy theory. Get the Full Story Complete the form to unlock this article...

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Amazon and Walmart’s Latest Battleground: Digital Holiday Shoppers
Amazon and Walmart’s Latest Battleground: Digital Holiday Shoppers
November 17, 2023  |  Retail

As Thanksgiving approaches, brands and retailers are pulling out all the stops to gobble up hesitant consumers’ inflated dollars, and Amazon and Walmart are no...

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Judge Rejects Social Media Companies’ Efforts to Dismiss Lawsuits
Judge Rejects Social Media Companies’ Efforts to Dismiss Lawsuits
November 14, 2023  |  Legal & Regulation

A federal judge in Oakland, California, has ruled against major social media companies, rejecting their efforts to dismiss nationwide litigation accusing them of illegally enticing...

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