Social Media

Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.

Report: Meta Tinkers With Chatbot ‘Personas’ to Keep Users Engaged

Report: Meta Tinkers With Chatbot ‘Personas’ to Keep Users Engaged
Report: Meta Tinkers With Chatbot ‘Personas’ to Keep Users Engaged
August 01, 2023  |  Artificial Intelligence

Would chatting with an artificial intelligence (AI)-powered Abe Lincoln keep you on Facebook? Get the Full Story Complete the form to unlock this article and enjoy...

READ MORE >
Meta’s Twitter Rival App Threads Rolls Out Major Updates
Meta’s Twitter Rival App Threads Rolls Out Major Updates
July 28, 2023  |  Facebook / Meta

Threads has lost over half of its users since its launch this month. To staunch the hemorrhaging, Meta rolled out its first major update of...

READ MORE >
McDonald’s Isn’t Grimacing at Its Social Media Sales Boost
McDonald’s Isn’t Grimacing at Its Social Media Sales Boost
July 27, 2023  |  ResTech

McDonald’s is leveraging social media to bring younger consumers into the fold, following on the success of its “Grimace’s Birthday” push with more digital events. Get...

READ MORE >
Snap’s Global Expansion Shows Promise, but Revenue Tells Different Story
Snap’s Global Expansion Shows Promise, but Revenue Tells Different Story
July 26, 2023  |  Social Commerce

Quarter after quarter, retailers have been singing the same old song, citing macroeconomic challenges as the hook. While the hook remains the same, there’s a...

READ MORE >
X Offers Discounts and Incentives to Win Back Advertisers
X Offers Discounts and Incentives to Win Back Advertisers
July 25, 2023  |  Social Commerce

X, the social media platform formerly known as Twitter, is reportedly trying to gain back advertisers. Get the Full Story Complete the form to unlock...

READ MORE >
Twitter’s Iconic Blue Bird Logo Replaced With ‘X’
Twitter’s Iconic Blue Bird Logo Replaced With ‘X’
July 24, 2023  |  Social Commerce

On Monday (July 24), Twitter officially pulled the trigger on an ambitious rebranding effort spearheaded by its multibillionaire owner, Elon Musk. Get the Full Story...

READ MORE >
YouTube Presents Contextual Commerce Opportunity for Food Brands 
YouTube Presents Contextual Commerce Opportunity for Food Brands 
July 24, 2023  |  Social Commerce

Among consumers who make purchases from social media, PYMNTS research shows, food and beverage shoppers disproportionately turn to YouTube to find inspiration and products. Get...

READ MORE >
Grocery Shrinkflation Adds to Shopper Frustration
Grocery Shrinkflation Adds to Shopper Frustration
July 24, 2023  |  Economy

As food prices rise, many consumer-packaged goods (CPG) brands seem to be reducing the amount of product per package, and consumers are taking note. Get...

READ MORE >