The Data Point

90% of CMOs Cite Lack of GenAI Skills as Roadblock to Adoption
90% of CMOs Cite Lack of GenAI Skills as Roadblock to Adoption
February 21, 2025  |  artificial intelligence

Chief marketing officers (CMOs) are expanding their use of generative artificial intelligence (GenAI) beyond simple applications, seeking deeper integration for more business impact. However roadblocks...

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70% of Growing SMBs Increase Consumer Outreach
70% of Growing SMBs Increase Consumer Outreach
February 19, 2025  |  SMBs

Small to medium-sized business (SMB) owners face a challenging landscape where larger, wealthier competitors dominate the economy. According to a PYMNTS Intelligence report, “A Good...

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45% of Non-Recurring Transactions Now Use Instant Payments
45% of Non-Recurring Transactions Now Use Instant Payments
February 17, 2025  |  Payment Methods

The gig economy and gaming industries have driven a rise in ad hoc transactions, payments made outside of regular invoicing and payroll. Businesses are relying...

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60% of Consumers Use Voice Assistants
60% of Consumers Use Voice Assistants
February 14, 2025  |  artificial intelligence

Younger generations are drawn to the rise of generative artificial intelligence (GenAI) technology. At the same time, excitement around voice assistants, once heralded as the...

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82% of US Workforce Believes GenAI Boosts Productivity
82% of US Workforce Believes GenAI Boosts Productivity
February 12, 2025  |  artificial intelligence

Generative artificial intelligence (GenAI) is changing the way we work, and a new PYMNTS Intelligence report, “GenAI: A Generational Look At AI Usage And Attitudes,” reveals...

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78% of US Online Retailers Want Tech Upgrades to Improve Checkout Experience
78% of US Online Retailers Want Tech Upgrades to Improve Checkout Experience
February 11, 2025  |  Checkout Conversion

Middle-market merchants are focusing on improving the checkout experience to better serve customers and improve conversion rates. According to a PYMNTS Intelligence report, “U.S. Merchants...

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46% of Cardholders Are Proactive Deal Hunters
46% of Cardholders Are Proactive Deal Hunters
February 07, 2025  |  Consumer Insights

The world of credit card rewards is getting a much-needed makeover. Forget the tired points-and-perks model. A new report from PYMNTS in collaboration with Banyan...

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Consumers With Cash Flow Gaps Are 3.5x More Likely to Use BNPL
Consumers With Cash Flow Gaps Are 3.5x More Likely to Use BNPL
February 06, 2025  |  Buy Now Pay Later

As U.S. consumers face cash flow shortages, many are turning to alternative payment methods like buy now, pay later (BNPL) to help them manage their...

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52% of Payment Declines Are Debit Cards
52% of Payment Declines Are Debit Cards
February 04, 2025  |  Consumer Insights

Despite a general decrease in payment issues, financially struggling consumers continue to face these disruptions at alarmingly high rates, especially when making essential purchases. According...

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