The Data Point

Recommendations Highly Influence Card Selection, With 73% Citing Impact
Recommendations Highly Influence Card Selection, With 73% Citing Impact
April 30, 2025  |  Credit Cards

A new report from PYMNTS Intelligence, in collaboration with Elan, explores consumer motivations and behaviors behind opening new credit cards, revealing the interplay between financial...

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66% of Zillennials Use Their Phones as Bank Branch
66% of Zillennials Use Their Phones as Bank Branch
April 29, 2025  |  Digital-First Banking

A recent report from PYMNTS reveals that zillennials, the demographic cohort straddling the late 20s and early 30s, are a driving force behind the evolution...

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80% of Tech Treasurers Believe Closer Ties With Finance Would Benefit Firms
80% of Tech Treasurers Believe Closer Ties With Finance Would Benefit Firms
April 24, 2025  |  CFO

Treasurers want to be part of the technology conversation. A recent report from PYMNTS Intelligence, in collaboration with Citi, reveals a disconnect between technology treasurers...

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45% of Middle-Market Firms Report Increased Use of GenAI
45% of Middle-Market Firms Report Increased Use of GenAI
April 21, 2025  |  artificial intelligence

GenAI is rapidly shifting from back-office experimentation to the strategic core of finance departments at major U.S. corporations, according to a PYMNTS report, “CFOs Envision...

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80% of Gaming Firms Value Instant Market Data, but Few Have It
80% of Gaming Firms Value Instant Market Data, but Few Have It
April 17, 2025  |  Data

In the high-stakes arena of digital entertainment, gaming platforms are demonstrating an advantage: a robust appetite for data that’s translating directly into revenue growth. Get...

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High-Income Consumers 64% More Inclined to Seek Mortgages
High-Income Consumers 64% More Inclined to Seek Mortgages
April 16, 2025  |  Consumer Finance

Contrary to conventional wisdom, a recent PYMNTS report, “Interest in Mortgages Rises Among Younger, High-Income Individuals,” uncovers that income level is a significantly stronger predictor than...

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