TikTok users not only browse TikTok but actively engage with its content. This trend has prompted brands and retailers of all scales to take notice...
Pringles is getting fancy as food and beverage brands turn to social media for inspiration on how best to reach their consumers. Kellogg Company, which...
TikTok is reportedly preparing to roll out heavy holiday discounts starting next month. A report Saturday (Sept. 16) by Bloomberg News, citing internal documents, said the social...
During a high-stakes antitrust trial, a Google lawyer, John Schmidtlein, reportedly said that companies choose Google as their default search engine not because of a lack of competition...
TikTok is rolling out its shopping platform to its U.S. audience. “TikTok Shop will now bring shoppable videos and LIVE streams directly to For You...
In recent years, TikTok has emerged as a powerful tool for small and medium-sized businesses (SMBs) looking to drive business growth. Its reach and engagement...
TikTok’s new Shop marketplace, which has launched to some users in the United States, has reportedly raised concerns about product authenticity and data privacy. The early version...
A California bill proposing to hold platforms accountable for social media addiction has died in committee. As Bloomberg News reported Friday (Sept. 1), this marks the second...
Consumer search and shopping habits have transformed over time. With platforms ranging from Google and Pinterest to TikTok — according to Google’s own data, nearly...