TikTok

TikTok Faces Scrutiny Over Compliance With EU Regulations
TikTok Faces Scrutiny Over Compliance With EU Regulations
July 18, 2023  |  Regulation

TikTok reportedly failed to fully pass a recent test conducted by the European Union’s governing body, raising concerns that the popular social media platform is not yet...

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Snap Enables Profile Links but Which Creators Will Convert? 
Snap Enables Profile Links but Which Creators Will Convert? 
July 14, 2023  |  Social Commerce

With platforms like TikTok, Facebook, and Instagram making it faster and more convenient for consumers worldwide to share their shopping experiences and kick-start retail trends,...

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TikTok Takes on Spotify With Music Subscription in Brazil and Indonesia
TikTok Takes on Spotify With Music Subscription in Brazil and Indonesia
July 13, 2023  |  Subscriptions

TikTok is reportedly making a play for consumers’ music streaming spending with a new subscription platform. The video platform has launched a “TikTok Music” streaming service...

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Study Finds US Consumers Look a Lot But Buy Little on Social Media
Study Finds US Consumers Look a Lot But Buy Little on Social Media
July 10, 2023  |  eCommerce

Tapping or clicking the hashtag #TikTokMadeMeBuyIt will bring users to pages upon pages of videos in which TikTokers show off viral purchases they first discovered...

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TikTok Uses Brick-and-Mortar Shop to Promote ‘Community Commerce’
TikTok Uses Brick-and-Mortar Shop to Promote ‘Community Commerce’
July 06, 2023  |  Retail

TikTok has spent a week running a brick-and-mortar pop-up shop for brands and creators. The shop is not open to the public; instead, it is showing...

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ByteDance Plans Cost-Free Platform for TikTok’s Marketplace
ByteDance Plans Cost-Free Platform for TikTok’s Marketplace
June 30, 2023  |  Social Commerce

TikTok will soon be launching its first online retail store within the United States version of the app. The ByteDance-owned social media app’s new store will be...

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TikTok’s COO Vanessa Pappas Steps Down Amid Security Concerns
TikTok’s COO Vanessa Pappas Steps Down Amid Security Concerns
June 22, 2023  |  Personnel

Vanessa Pappas, chief operating officer at Chinese-owned video-sharing platform TikTok, is stepping down from her position after nearly five years with the company. The announcement...

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TikTok Expands Online Retail Offerings to Compete With Shein and Amazon 
TikTok Expands Online Retail Offerings to Compete With Shein and Amazon 
June 21, 2023  |  Retail

In a bid to compete with rivals like Shein and Amazon, TikTok is broadening its online retail offerings. ByteDance, the Chinese parent company of the...

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How Creators Influence Brands — and Why They Listen 
How Creators Influence Brands — and Why They Listen 
June 20, 2023  |  Retail

While skinny jeans have been on the outs for a few years, staying trends include the “clean girl” aesthetic and Crocs, according to Gen Z...

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