TikTok

Brands Use Mobile Data to Deepen Loyalty Connections With Customers

Brands Use Mobile Data to Deepen Loyalty Connections With Customers
Brands Use Mobile Data to Deepen Loyalty Connections With Customers
April 10, 2024  |  Loyalty & Rewards

Loyalty programs have long served as a cornerstone for businesses seeking to cultivate lasting relationships with their customers. Get the Full Story Complete the form...

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Brands Set Sights on Multibillion-Dollar TikTok Commerce Opportunity Despite Uncertainty
Brands Set Sights on Multibillion-Dollar TikTok Commerce Opportunity Despite Uncertainty
April 02, 2024  |  Social Commerce

Even as the future of TikTok hangs in the balance, brands continue to leverage the platform’s wide audience of young consumers to drive engagement and...

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eCommerce Marketplaces Crack Down on Fakes to Boost Consumer Trust
eCommerce Marketplaces Crack Down on Fakes to Boost Consumer Trust
March 29, 2024  |  eCommerce

With trust proving to be a key factor for consumers’ decisions about where they want to spend their money digitally, online merchants are cracking down...

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The Social Influence: How Platforms Are Shaping Travel and Retail Trends
The Social Influence: How Platforms Are Shaping Travel and Retail Trends
March 29, 2024  |  Social Commerce

Social media platforms like Facebook, Instagram, TikTok and YouTube have become an integral part of daily life for millions of users worldwide, revolutionizing communication, connectivity and consumer behavior. Get the Full...

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TikTok US User Numbers Slow Amid Possible Ban
TikTok US User Numbers Slow Amid Possible Ban
March 17, 2024  |  Social Commerce

TikTok’s troubles apparently go beyond a possible ban in the U.S. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

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Social Media Shoppers Like to Stick With What They Know
Social Media Shoppers Like to Stick With What They Know
March 14, 2024  |  Consumer Insights

For consumers making purchases via social media platforms, PYMNTS Intelligence research reveals, staying within their comfort zone is a top priority. Get the Full Story...

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EU Presses Big Tech Companies on AI Threats
EU Presses Big Tech Companies on AI Threats
March 14, 2024  |  Legal & Regulation

European regulators want to question Big Tech firms about potential threats of generative artificial intelligence (AI). Get the Full Story Complete the form to unlock...

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Former Treasury Secretary Steven Mnuchin Aims to Buy TikTok
Former Treasury Secretary Steven Mnuchin Aims to Buy TikTok
March 14, 2024  |  Partnerships

Former Treasury secretary Steven Mnuchin is assembling a group of investors to attempt to purchase TikTok. Get the Full Story Complete the form to unlock...

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