trade down

CPG Subscriptions Eat Into Walmart’s Grocery Share
CPG Subscriptions Eat Into Walmart’s Grocery Share
May 13, 2024  |  Subscriptions

Increasingly, when consumers go to the grocery store, it is just to buy food, such that leading grocery retailers are losing share of center-aisle products to eCommerce...

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ThredUp: Low Consumer Confidence Is Keeping Shoppers From Clothing Splurges
ThredUp: Low Consumer Confidence Is Keeping Shoppers From Clothing Splurges
May 06, 2024  |  Retail

As consumers continue to feel economic pressures constrain their budgets, ThredUp sees shoppers pull back on buying clothes — even lower-cost secondhand ones. On a call with...

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Grocery Shoppers Continue to Trade Down Despite Inflation Relief
Grocery Shoppers Continue to Trade Down Despite Inflation Relief
November 13, 2023  |  Economy

In times of economic uncertainty and persistent inflation, consumers tend to stretch their budgets to the maximum, especially in essential categories like groceries. To do...

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Kellogg Sees Inflation-Concerned Consumers Sticking to the Basics
Kellogg Sees Inflation-Concerned Consumers Sticking to the Basics
August 03, 2023  |  Consumer Insights

As ongoing food inflation continues to impact consumers’ behavior, Kellogg is seeing changes not in which brands shoppers are purchasing but in how much they...

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Procter & Gamble Says Consumers Not Trading Down Despite Higher Prices
Procter & Gamble Says Consumers Not Trading Down Despite Higher Prices
July 28, 2023  |  Earnings

Consumers are generally not trading down to generic brands of everyday items, despite rising prices. Procter & Gamble — the maker of brands like Crest, Tide and Pampers — said Friday...

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PepsiCo: Grocery Shoppers Switch Merchants to Remain Loyal to Products
PepsiCo: Grocery Shoppers Switch Merchants to Remain Loyal to Products
July 13, 2023  |  Earnings

PepsiCo is seeing consumers comparison shop between different grocery merchants to find the lowest prices on their favorite brands’ products. “We’ve been able to raise prices,...

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Carbone Fine Food CEO: Inflation Hurts Middle-Tier CPG Brands Most
Carbone Fine Food CEO: Inflation Hurts Middle-Tier CPG Brands Most
July 11, 2023  |  Economy

As consumers adjust their spending in response to inflation, Carbone Fine Food is seeing middle-tier consumer packaged goods (CPG) get edged out by budget options while...

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Grocery Shoppers Pinch Pennies on CPG While Splurging on Perishables
Grocery Shoppers Pinch Pennies on CPG While Splurging on Perishables
May 30, 2023  |  Consumer Insights

As grocery shoppers look to manage their spending in the face of high inflation, many are turning to less expensive merchants for high-trust items like...

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Grocery Shoppers Don’t Scrimp When Buying Food for Their Pets
Grocery Shoppers Don’t Scrimp When Buying Food for Their Pets
May 26, 2023  |  Consumer Insights

As ongoing macroeconomic challenges put pressure on consumers’ grocery shopping budgets, many are turning to lower-quality goods to save on cost, but few are willing...

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