Weekender

Dove Refreshes ‘Real Women’ Push in Counterpoint to AI Images

Dove Refreshes ‘Real Women’ Push in Counterpoint to AI Images
Dove Refreshes ‘Real Women’ Push in Counterpoint to AI Images
April 13, 2024  |  artificial intelligence

The artificial intelligence (AI) content free-for-all has everyone scrambling to understand what the new normal will look like, and this week, a few brands decided...

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Brands Launch Eclipse-Inspired Deals to Outshine Competitors
Brands Launch Eclipse-Inspired Deals to Outshine Competitors
April 06, 2024  |  Retail

As the total solar eclipse draws near, brands are reaching for the stars, seizing on the hold that the event has on the public’s imagination....

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3 Strikes and Cashiers Are Out at the New Ball Game
3 Strikes and Cashiers Are Out at the New Ball Game
March 30, 2024  |  Payment Methods

Baseball is back, and this year, more stadiums are tapping frictionless checkout to cut labor costs while meeting fans’ demand to spend as little time out...

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Robots vs Rock Stars: UMG and Roland Share Guidelines for AI Music
Robots vs Rock Stars: UMG and Roland Share Guidelines for AI Music
March 23, 2024  |  Artificial Intelligence

The year is 2034, Taylor Swift hasn’t had work in years, and all our favorite songwriters are just algorithms. This is the future that Universal Music...

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St. Pat’s Showdown: Booze Brands Get Creative
St. Pat’s Showdown: Booze Brands Get Creative
March 16, 2024  |  Retail

As St. Patrick’s Day approaches, beer and liquor brands are gearing up for a showdown to see who can win consumers’ boozy spending, and the...

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From Crypto Perfume to Weightlifting, Brands Try to Win Over Women
From Crypto Perfume to Weightlifting, Brands Try to Win Over Women
March 09, 2024  |  Retail

Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

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Oreo Courts a Higher-End Customer as Snacks Put on the Ritz
Oreo Courts a Higher-End Customer as Snacks Put on the Ritz
March 02, 2024  |  Retail

Oreo is getting fancy as snack foods sprinkle in a little bit of affordable luxury to appeal to today’s belt-tightening shoppers. Get the Full Story...

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Move Over, Midas — Brands Seek the Taylor-and-Travis Touch
Move Over, Midas — Brands Seek the Taylor-and-Travis Touch
February 24, 2024  |  Retail

America’s new “it couple” seems to be single-handedly creating an economic boom for every company they shop at, and whether the two are in it...

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Dove Makes Sure Pop-Up Bubble Hasn’t Popped 
Dove Makes Sure Pop-Up Bubble Hasn’t Popped 
February 17, 2024  |  Retail

The pop-up shop may not be the novel trend it once was, but brands are still using the buzz-generating model to create real-world connections with...

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