In its quest for increased consumer relevance, exercise equipment and media firm Peloton is turning its attention to TikTok. Can this strategic shift propel the company back into...
Fitness and wellness platforms are expanding their offerings as Americans continue working from their residences and gym facilities have limited operations because of the pandemic. Gympass’...
If people can’t get to the gym, it’s time to bring the gym to people. That’s the value proposition for Gympass, a company that bills...
There is no shortage of apps aiming to help consumers improve their fitness, on the go and on their own time. Aerobic workouts, strength training,...
Digital subscriptions are charting a course to help provide runners with an alternative to working out alone, through the guidance of coaches offered on monthly...
To enable consumers to train away from the gym with expert instruction, digital fitness startups are combining specialized equipment with content subscriptions. FightCamp, for instance,...
According to the International Health, Racquet & Sportsclub Association (IHRSA), global “health club” revenue totaled $81 billion in 2015, with 151.5 million members visiting nearly...
Americans do not lack for good intentions when it comes to working out and getting into shape. As of 2017, there were 36,000 gyms in...
Spinning. Pilates. Barre. No matter how consumers decide to get their fitness fixes, boutique fitness studios that focus on a specific workout are booming. These...