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Yahoo to Add Personalization Features With Artifact Acquisition
Yahoo to Add Personalization Features With Artifact Acquisition
April 02, 2024  |  Acquisitions

Yahoo will add artificial intelligence (AI)-powered personalization features across its platform, including Yahoo News, following its acquisition of Artifact. This acquisition closed Friday (March 29), Yahoo said in...

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Yahoo Launches BMW In-Car Entertainment Project With Xperi
Yahoo Launches BMW In-Car Entertainment Project With Xperi
October 30, 2023  |  Connected Economy

Yahoo is teaming with Xperi to bring in-car video content to BWM drivers. The partnership between the tech company and the automotive entertainment platform, announced Monday (Oct. 30), will bring video...

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Yahoo Mail Adds Shopping Feature and Other New AI Tools
Yahoo Mail Adds Shopping Feature and Other New AI Tools
August 28, 2023  |  artificial intelligence

Yahoo Mail’s artificial intelligence (AI) beta experience now includes a shopping feature and other new AI tools. These AI enhancements are part of Yahoo’s ongoing efforts to save...

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Yahoo Plans to Become Public Company Again
Yahoo Plans to Become Public Company Again
July 04, 2023  |  Business

Yahoo’s days as a private company could be coming to an end. The tech company’s CEO told the Financial Times Monday (July 4) that he...

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Yahoo Bets on Wagr to Boost Its Gaming Offerings
Yahoo Bets on Wagr to Boost Its Gaming Offerings
April 25, 2023  |  Acquisitions

Yahoo has acquired peer-to-peer sports betting app Wagr to expand its sports fantasy platform. The deal, announced Tuesday (April 25), makes Nashville-based Wagr — the...

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Today in the Connected Economy: Marriott, Yahoo Launch Guest Media Network
Today in the Connected Economy: Marriott, Yahoo Launch Guest Media Network
May 16, 2022  |  Connected Economy

Today in the connected economy, hotel chain Marriott joins forces with Yahoo to launch a media network that lets advertisers reach guests with targeted commercials....

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Marriott Launches Media Network That Lets Ads Reach Travelers
Marriott Launches Media Network That Lets Ads Reach Travelers
May 16, 2022  |  Partnerships

Marriott has joined forces with Yahoo to launch a media network that lets advertisers target consumers using guest data. As The Wall Street Journal (WSJ)...

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Yahoo Owner Apollo Global Eyes Bid for Twitter
Yahoo Owner Apollo Global Eyes Bid for Twitter
April 18, 2022  |  Acquisitions

Apollo Global Management is thinking about taking part in a bid for Twitter, a Wall Street Journal report said Monday (April 18). This comes after...

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Yahoo Expands Next-Gen Web Solutions
Yahoo Expands Next-Gen Web Solutions
February 17, 2022  |  Digital Identity

Yahoo debuted its Next-Gen Solutions program, an advanced contextual targeted solution to address omnichannel targeting and buying and look towards “the future of identity,” a...

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