For Credit Unions, Data As Competitive Advantage
Data, data everywhere. For credit unions, data may be the conduit to competing with banks. As found in the latest PYMNTS Credit Union Tracker, consumers expect personalization in the services and financial products on offer. The best way to get to that personalization – for example, for credit unions to get credit cards to the right consumers with the right rewards offers – is through data analytics. Credit unions are boosting their efforts here, as the numbers show.
