Today in Data: Omnichannel Innovation, How Fanatics Deal Changes Topps, Growth of Celebrity Brands

By  |  January 5, 2022
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Clothing and cryptocurrency are just two ways celebrities are growing their brands. Plus, retail is embracing automation as merchants push for omnichannel brands, and the sports memorabilia business is waiting to see how Fanatics’ reported $500 million acquisition of Topps will change the industry.

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    Today in Data

    Data

    $500M: Reported price Fanatics will pay to acquire Topps

    70: Years Topps had a licensing deal with Major League Baseball before Fanatics took it over

    19: Number of times Michael Jordan has appeared on the Wheaties box

    $1.7B: Kanye West’s revenue from his Yeezy apparel line

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    92%: Share of consumers who have made at least one online purchase


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