Beauty Product Brands See Consumer Payment Choice as Driver of Global Sales

Cross-Border Retail Payments Tracker® - November 2021

Beauty shoppers around the world want what they want and pay for it with what they have in their digital wallets. In the “Cross-Border Retail Payments Tracker®,” a PYMNTS and Citcon collaboration, Na’Imah Muhammad, owner of wig and hair extension retailer Brazilian Bundle Me, explains how offering alternative payment methods helps merchants gain sales in valuable global markets.

Inside the November Tracker
  • An interview with Na’Imah Muhammad, owner of wig and hair extension retailer Brazilian Bundle Me, on how alternative payment options can increase cross-border sales for merchants
  • The latest developments in cross-border retail payments, including why cross-border purchases are expected to account for 20% of all eCommerce transactions by 2025 and how cross-border payments are growing by 5% annually
  • A Deep Dive analyzing how enabling local payment methods for cross-border transactions can lead to global growth in the eCommerce space

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