Digital Consumer Onboarding

Inside the November Tracker

• An interview with Sam Shames, co-founder and chief operating officer of Boston-based thermal wellness bracelet startup Embr Labs, on leveraging text-based outreach to counter cart abandonment and engage consumers
• The latest digital onboarding developments, including Tesla’s moves to enable consumers to sign in to their accounts using text message-based verification and a study revealing that 51% of North American banks still require consumers to visit in person to complete their account sign-ups
• A Deep Dive examining how companies and financial institutions are tapping SMS-based verification measures to onboard consumers and keep their accounts secure