Monetizing Digital Intent: Using Behavioral As A Service To Drive Top-Line Growth

Digital DNA Helps Online Lenders Make New Account Fraud an Old Problem Stolen identities are available for as little as $8 on the dark web, making new account fraud more commonplace and usernames and passwords an ineffective authentication tool. In the Monetizing Digital Intent Tracker, a PYMNTS and Neuro-ID collaboration, Paul Zhang, chief technology officer at Avant, discusses how behavioral analytics can provide a potent defense against new account fraud.
Inside the January Tracker
  • An interview with Paul Zhang, co-founder and chief technology officer at FinTech Avant, about how behavioral analytics can prevent new account fraud and improve the customer experience
  • The latest behavioral analytics developments, including why 59% of adults expect to spend less than five minutes setting up new accounts and why 83% of customers would leave a website due to complex login processes
  • PYMNTS Intelligence analyzing how behavioral analytics can reduce customer friction and cart abandonment

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    Monetizing Digital Intent

    Monetizing Digital Intent
    Monetizing Digital Intent: Using Behavior As A Service To Drive Top-Line Growth
    Monetizing Digital Intent: Using Behavior As A Service To Drive Top-Line Growth
    Monetizing Digital Intent
    Monetizing Digital Intent: Using Behavior As A Service To Drive Top-Line Growth
    Monetizing Digital Intent: Using Behavior As A Service To Drive Top-Line Growth
    Monetizing Digital Intent
    Monetizing Digital Intent
    Monetizing Digital Intent
    Monetizing Digital Intent
    Monetizing Digital Intent
    Monetizing Digital Intent
    Monetizing Digital Intent
    Monetizing Digital Intent
    Monetizing Digital Intent