Kroger is applying its digital data capabilities to drive spending with its most traditional customers. Consumer-packaged goods (CPG) marketing company Catalina announced in a Thursday (Jan. 26) press release that it has teamed up with 84.51°, grocery giant Kroger’s retail media arm, to deliver printed...
Kroger is rearranging its agreement with dunnhumby…and that might mean that Tesco is one step closer to selling the data analytics company. U.S. grocery chain Kroger Co. announced yesterday (April 27) that it is acquiring the data analytics assets of dunnhumbyUSA and more than 500...
January 30, 2023
Grocers can leverage digital to drive engagement even with grocery customers shopping in stores. In fact, many brick-and-mortar-only customers are turning to digital technologies to improve their shopping experiences, as Barbara Connors, vice president of commercial insights at 84.51°, the marketing insights subsidiary of grocery giant Kroger, observed in an interview with PYMNTS. “Many customers go online to […]
April 28, 2015
Kroger is rearranging its agreement with dunnhumby…and that might mean that Tesco is one step closer to selling the data analytics company. U.S. grocery chain Kroger Co. announced yesterday (April...
