Adobe announced it has entered into a definitive agreement to acquire software company Marketo for $4.75 billion, subject to adjustments. This move could have implications for such competitors as Salesforce. With nearly 5,000 customers, Marketo combines planning, engagement and measurement capabilities into an integrated B2B marketing platform. The...
September 16, 2024
Adobe has introduced new tools that will enable brands to demonstrate the business impact of their artificial intelligence (AI)-generated content. With this capability, brands will be able to adjust and optimize their campaigns in real time, the company said in a Monday (Sept. 16) press release. “Marketers are being challenged to ensure that AI-generated variants […]
September 20, 2018
Adobe announced it has entered into a definitive agreement to acquire software company Marketo for $4.75 billion, subject to adjustments. This move could have implications for such competitors as Salesforce. With nearly 5,000...
