Adobe Experience Cloud news and trends

Adobe Takes A Whack At Salesforce With $4.75B Marketo Buy
Partnerships / Acquisitions // September 20, 2018

Adobe announced it has entered into a definitive agreement to acquire software company Marketo for $4.75 billion, subject to adjustments. This move could have implications for such competitors as Salesforce. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Quick Reads
Adobe Introduces Tools to Measure Impact of AI-Generated Content

September 16, 2024
Adobe has introduced new tools that will enable brands to demonstrate the business impact of their artificial intelligence (AI)-generated content. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this […]

Adobe Takes A Whack At Salesforce With $4.75B Marketo Buy

September 20, 2018
Adobe announced it has entered into a definitive agreement to acquire software company Marketo for $4.75 billion, subject to adjustments. This move could have implications for such competitors as Salesforce. Get the Full...