Alex Brown news and trends

Subscription Merchants Say Easy Cancellation Helps Retain Customers

May 15, 2023
Interviews & Exclusives
Subscription Merchants Say Easy Cancellation Helps Retain Customers

May 15, 2023
Consumers love their retail subscriptions, but inflation has forced a wave of cancellations, and merchants need to use every tool at their disposal — including making an emotional connection — to appeal to the far more judicious calculus of today’s subscribers. Those ideas grounded the talk track for a conversation in PYMNTS’ series “Tough Questions: […]