In its continued bid for relevancy, Victoria’s Secret has expanded its range of apparel on Amazon following a successful launch. This expansion aims to provide customers with access to a range of products, such as bras, underwear, sleepwear, swimwear and loungewear. By using its Amazon...
Rent the Runway is opening shop on Amazon in a move that’s a fit for both brands. In a Thursday (Jan. 12) press release, the “Pre-Loved” used designer apparel marketplace announced that it has opened a digital storefront to bring its offering to a wider...
In a virtual try-on (VTO) partnership where scale meets scale, Amazon Fashion and Snapchat have agreed to connect products with people via a new digital fitting agreement aimed at moving merchandise and reducing returns. Starting with eyewear, the new pairing of Snap’s AR Lens filter...
The battle is on for dominance in online apparel, and Amazon is closing in on $30 billion in gross apparel and footwear sales that could put it in the lead ahead of long-time market leader Walmart. Already, Amazon has control over the eCommerce segment of...
June 16, 2023
Sometimes it is a selective and focused sales strategy instead of broad appeal that may see overwhelming results. Amazon’s current standing as a player in higher-end fashion sales has been years in the making. In 2016, the company deliberately pivoted past the concept of simply being a third-party clothing and accessories seller with its surprise […]
September 07, 2018
After announcing that they are leaving ‘Project Runway” following 16 seasons together, Heidi Klum and Tim Gunn are taking their talents to Amazon. The two stars will work on a fashion shopping experience with the eCommerce retailer, according to The Hollywood Reporter. “I’m most excited that my journey with my dear friend and colleague, Tim […]
September 18, 2017
Amazon is bringing instant gratification to a new level, offering customers the ability to purchase clothing directly from the catwalk at a London fashion show. According to a news report...
April 18, 2016
Once known as the “fast” and “cheap” option for online goods, it seems Amazon is now looking to add “couture” to the list of descriptors of the seemingly endless menu of...
