Meta has reportedly ended its work on developing a premium mixed-reality headset after seeing Apple struggle to sell its own pricey offering in that category. After planning to add a new product to compete with Apple’s Vision Pro, Meta told employees at its Reality Labs...
As food and beverage brands look for new ways to drive acquisition and loyalty, key players are turning to virtual worlds to reach consumers in more parts of their day-to-day digital routines. Take, for instance, video game worlds. Quick-service restaurant (QSR) chain Whataburger announced Monday...
Lowe’s is preparing to bring its Apple Vision Pro-powered kitchen design experience to its brick-and-mortar stores. Initially launched in February for the Apple Vision Pro, which is the tech company’s mixed-reality headset, the Lowe’s Style Studio app lets viewers explore kitchen projects and design a kitchen while...
Will Apple’s mixed-reality headset be more popular overseas than it was in America? The tech giant is reportedly trying to find out. Apple is preparing to begin selling its almost $3,500 Vision Pro in non-U.S. markets, Bloomberg News reported Monday (May 13). Sources tell the news outlet...
June 05, 2023
Apple’s foray into the mixed-reality world is official. And the reality beyond the announcement? Well, it may be, mixed. Past may be prologue, and the prologue is the HomePod — indicating that the tech behemoth’s newest product launch is no shoo-in to be a slam dunk. As the world knows by now, the tech behemoth […]
October 13, 2024
Apple is reportedly struggling to land major software makers to build apps for its Vision Pro. It’s a difficulty that threatens to hold back new advances the mixed reality headset, Apple’s biggest new device in several years, The Wall Street Journal (WSJ) reported Sunday (Oct. 13). According to the report, new apps released on the […]
August 23, 2024
Meta has reportedly ended its work on developing a premium mixed-reality headset after seeing Apple struggle to sell its own pricey offering in that category. After planning to add a...
June 03, 2024
Lowe’s is preparing to bring its Apple Vision Pro-powered kitchen design experience to its brick-and-mortar stores. Initially launched in February for the Apple Vision Pro, which is the tech company’s mixed-reality...
May 13, 2024
Will Apple’s mixed-reality headset be more popular overseas than it was in America? The tech giant is reportedly trying to find out. Apple is preparing to begin selling its almost $3,500 Vision...
