When technology advances, everything changes. And that couldn’t be truer across the B2B landscape — particularly when it comes to marketing. In today’s business-to-business landscape, it’s no longer about who you know — it’s how well you can target, track, and convert using data-driven insights....
Google’s years-long effort to remove third-party cookies on Chrome was once termed the “Cookiepocalypse.” Third-party cookies are small data files that track users across various websites, and have been a cornerstone of digital marketing campaigns and inbound and outbound sales. These cookies have enabled businesses...
According to PYMNTS Intelligence, about half of chief marketing officers (CMOs) already use generative artificial intelligence (GenAI) for routine tasks. Still, only a relatively small percentage are deploying the technology to conquer more challenging assignments. One key takeaway from our recent 2024 CAIO Report is...
It’s still early — hardly minute one — in the unfolding history of the General Data Protection Regulation, but a winner is emerging that is both familiar and big: Google. It hardly needs to be explained, but the GDPR is the European Union’s new privacy...
June 24, 2024
According to PYMNTS Intelligence, about half of chief marketing officers (CMOs) already use generative artificial intelligence (GenAI) for routine tasks. Still, only a relatively small percentage are deploying the technology to conquer more challenging assignments. One key takeaway from our recent 2024 CAIO Report is “Are CMOs Missing GenAI’s Potential?” The report, based on surveys […]
June 10, 2015
B2B manufacturers and suppliers are beginning to recognize the perks of account-based marketing (ABM), and while adoption is slow, new research suggests it may be picking up speed. According to a recent analysis by SiriusDecisions, 92 percent of B2B marketers agreed that ABM is either “extremely” or “very” important for their sales efforts as a whole. The […]
March 03, 2015
Business-to-business competitors now realize the importance of marketing when it was once thought to be crucial only in B2C commerce. But as it turns out, buyers demand an easy-to-use and...
