Even though Hollywood’s incarnation of Barbie took home just one Academy Award this week, the famous figurine is well positioned for another year of solid sales. As PYMNTS reported, Mattel, the company behind Barbie, happily credits the doll — and her cinematic doppelganger — for helping drive the...
It has been a good year for Mattel, and the toy giant is looking to capitalize on the recent surge in enthusiasm to drive digital and direct-to-consumer (D2C) sales. In a presentation shared with analysts Wednesday (Feb. 7) accompanying the company’s fourth quarter and full-year...
A few years ago, many consumers focused on enhancing their beauty routines, setting up home offices, and engaging in at-home fitness activities, with companies like Mirror, Peloton and Tonal gaining popularity due to the pandemic. The trend prompted brands and retailers to emphasize health and...
Gap says it’s ready to compete. That’s the latest from Richard Dickson, Gap’s newest president and chief executive officer, who held the retailer’s latest quarterly earnings call on Thursday (Nov. 16). According to Dickson, Gap has not only successfully shifted to a more profitable...
July 23, 2023
“Barbie” is the queen of the box office, giving theaters their best opening weekend since 2019. Director Greta Gerwig’s film based on Mattel’s most famous toy took in $155 million in the U.S. and $337 million worldwide, according to data from reseacher Comscore. In second place was Christopher Nolan’s “Oppenheimer,” which debuted with $80 million. […]
December 24, 2019
With the decade inching towards its conclusion and shoppers making their last-minute purchases, Mattel CEO CEO Ynon Kreiz says the last holiday toy shopping season of the 2010s has been about “big...
February 20, 2017
Since she was first introduced in 1959, Barbie has had many incarnations, including stints as an astronaut, a rapper and the president of the United States. And now, at age...
