Before going global it is not uncommon for brands of all kinds — and particularly beauty brands, in the age of the Instagram influencer — to try to build up a bit of buzz abroad before leaving the safe confines of their home market. New...
Earlier this week, Hong Kong-listed luxury cosmetics firm L’Occitane International SA announced its intended $900 million acquisition of British beauty and skincare brand Elemis. The deal is the latest in a spate of acquisitions of high-end skincare brands. In 2017 Natura Cosmeticos SA’s bought the Body Shop from...
Walgreens Boots Alliance and Alibaba Group Holding have announced the launch of a Boots flagship store on Tmall Global, Alibaba’s B2C platform for international brands and retailers. The partnership will offer Boots beauty brands to more than half a billion consumers in China, including No7,...
In order to reach frequent shoppers and boost their brand images, beauty brands have a receptive audience for virtual beauty advisors. According to an Automat study, about half of consumers are ready to use the technology, Retail Dive reported. “This creates an opportunity for beauty...
September 21, 2018
Walgreens Boots Alliance and Alibaba Group Holding have announced the launch of a Boots flagship store on Tmall Global, Alibaba’s B2C platform for international brands and retailers. The partnership will offer Boots beauty brands to more than half a billion consumers in China, including No7, Soap & Glory and Boots Cucumber. Launched in 2014, Alibaba’s […]
August 02, 2018
In order to reach frequent shoppers and boost their brand images, beauty brands have a receptive audience for virtual beauty advisors. According to an Automat study, about half of consumers...
