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Help Me, Obi-Wan Kenobi: How Star Wars Blasted Merchandising To A New Level

December 16, 2017
It all started with an empty box under the Christmas tree back in 1977. More precisely, it started with several hundred thousand empty boxes under several hundred thousand Christmas trees. They were the year’s must-have gift and the dawn of a whole new merchandising era, riding on the runaway success of George Lucas’s first Star […]