Carbonated soft drinks, as a category, is getting accustomed to change. Consumers were already buying less sugary soda when COVID-19 hit, and second-quarter earnings reports from Coca-Cola and PepsiCo show the two iconic brands must make big modifications to what was seen as an impervious...
The direct-to-consumer (DTC) trend attracted another big name this week, as Corona beer’s parent company, Constellation Brands, acquired media agency owner Gary Vaynerchuk’s Empathy Wines. The move follows the announcement in mid-June that The Macallan Scotch Whisky would also begin selling DTC, which has accelerated...
Amid the coronavirus pandemic, Coca-Cola said the shuttering of eateries, stadiums and cinemas has negatively impacted its business. The firm’s worldwide volumes have plummeted 25 percent as of the beginning of April, CNBC reported. Coke said it began the year with “solid momentum” following strong...
With an arrangement that would strengthen its commitment to energy drinks, PepsiCo will buy Rockstar Energy in a $3.85 billion deal. Pepsi has had a distribution agreement in North America with Rockstar as of 2009. The move comes as Pepsi and Coca-Cola have both been...
July 21, 2020
Carbonated soft drinks, as a category, is getting accustomed to change. Consumers were already buying less sugary soda when COVID-19 hit, and second-quarter earnings reports from Coca-Cola and PepsiCo show the two iconic brands must make big modifications to what was seen as an impervious business. Coca-Cola CEO James Quincey set the tone even before his […]
July 30, 2020
In what may be the strongest sign yet that COVID-19 has not wrought the end of Western Civilization, the brewer of Budweiser, Corona and Stella Artois said on Thursday (July 30) that sales were up in June 2020 compared to June 2019. Anheuser-Busch InBev attributed the uptick to drinkers’ celebrations of the end of COVID-19 […]
April 21, 2020
Amid the coronavirus pandemic, Coca-Cola said the shuttering of eateries, stadiums and cinemas has negatively impacted its business. The firm’s worldwide volumes have plummeted 25 percent as of the beginning...
March 11, 2020
With an arrangement that would strengthen its commitment to energy drinks, PepsiCo will buy Rockstar Energy in a $3.85 billion deal. Pepsi has had a distribution agreement in North America...
February 07, 2020
Shell Oil Company and the rebranded Dunkin’ are expanding their partnership beyond the popular Fuel Rewards program. Running until the end of 2020, the “Sip Dunkin’, Save at Shell” promotion...
